MM:NT Berlin has won a Skift IDEA Award! The awards recognise excellence in design, creativity, and innovation in the travel industry. MM:NT received this coveted award for rethinking how the hospitality industry approaches innovation.
Skift said of the project, "This innovative, digital-first ‘lab’ enables the continuous testing/reconfiguration of the hospitality experience, including design, amenities, and sustainable materials, with real-time-feedback from guests. MM:NT has conducted a two-month experiment where guests were crowdsourced via social media and invited to stay for free and provide real-time qualitative feedback.
By recreating fully functional hotel rooms in a controlled, yet public, lab environment and using an agile, iterative process typically seen in software development, TFE can test new configurations, designs, and sustainable products in a live feedback loop, providing the opportunity to adapt hotel designs and bring them to market quicker – something not usually possible when opening a traditional hotel."
Find out more about this project here.